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Leading Brands



Toys for Life is part of Educo brand family, products can be divided in 3 domains: Mathematics, Language and Health.


The Toys for Life range is developed in close cooperation with the team behind Educo, well-known as a brand which supports play-based learning through active hands-on materials that inspire growth and success in children aged 3-6.


In over 70 countries, children play with the durable Educo materials.

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Beleduc is a family business that has more than 50 years' experience in the toy industry and originated from Germany (since 1963).


The philosophy of Beleduc is: Children do not play to learn, they learn because they play. Beleduc creates, develops and distributes educational toys and equipment for pre-school children aged between 0 and 7 years.


Each Beleduc product has been incorporated into a learning concept that puts the focus on the child and is developed using current curricula knowledge from experienced pedagogues.

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Educo was founded in 1982 and originated from Netherland, started with the development and production of innovative development materials for preschool education, special needs education, and toy libraries.


Educo thinks: Educating the mind without educating the heart is no education at all.


Educo Education is a specific product line within the Educo portfolio that introduces young children to language, reading, mathematics, and writing in a playful and creative way. It is categorized according to developmental objectives and designed to encourage essential skills. Educo educational products integrate playing and learning - which is what makes Educo Education unique!