Leading Brands


Toys for Life is part of Educo brand family, products can be divided in 3 domains: Mathematics, Language and Health.

The Toys for Life range is developed in close cooperation with the team behind Educo, well-known as a brand which supports play-based learning through active hands-on materials that inspire growth and success in children aged 3-6.

In over 70 countries, children play with the durable Educo materials.


Beleduc is a family business that has more than 50 years’ experience in the toy industry and originated from Germany (since 1963).

The philosophy of Beleduc is: Children do not play to learn, they learn because they play. Beleduc creates, develops and distributes educational toys and equipment for pre-school children aged between 0 and 7 years.

Each Beleduc product has been incorporated into a learning concept that puts the focus on the child and is developed using current curricula knowledge from experienced pedagogues.


Educo was founded in 1982 and originated from Netherland, started with the development and production of innovative development materials for preschool education, special needs education, and toy libraries.


Educo thinks: Educating the mind without educating the heart is no education at all.


Educo Education is a specific product line within the Educo portfolio that introduces young children to language, reading, mathematics, and writing in a playful and creative way. It is categorized according to developmental objectives and designed to encourage essential skills. Educo educational products integrate playing and learning – which is what makes Educo Education unique!