Product safety is of utmost importance to us and all our products undergo product safety testing for compliance with the international toy safety standards and guidelines.



CE mark and EU Directive 2009/48/EC

Toys contribute to child development and play is an essential part of growing up. However, toys have to be safe for children to play with. Ensuring that toys marketed in the EU do not put children at risk is a priority. EU legislation aims to ensure that toys meet safety requirements that are amongst the strictest in the world, especially in relation to the use of chemicals in toys.

The European Union introduced the EU Toy Safety Directive 2009/48/EC, which aims to establish minimum safety standards relating to toy features, flammability, substances, documentation and more.

The EU safety directive for toys requires manufacturers to certify their products with a CE mark, which demonstrates the toy complies with these standards. A CE toys mark is mandatory for selling in the EU, and producers must carry out tests and produce documentation to demonstrate they are compliant.

The Directive lays down the safety criteria that toys must meet before they can be marketed in the EU. Toys must also comply with any other EU legislation applicable to them. The essential safety requirements cover

  • general risks: the health and safety of children, as well as other people such as parents or caregivers
  • particular risks: physical and mechanical, flammability, chemical, electrical, hygiene and radioactivity risks

*Reference and details: CE MarkThe Toy Safety Directive 2009/48/EC


EN71 is the EU market toy products standard, which is also a part of the CE directive. Many countries have established their own safety regulations for these products, and production companies must ensure that their products meet the relevant standards before they are sold in the region. The manufacturer must be responsible for the accidents caused by the production defects, bad designs or the use of inappropriate materials. Which in Europe launched the toy EN71 certification decree, its significance is through the EN71 standard to enter the European market toy products to regulate, thereby reducing or avoiding toys for children’s injury. 


ASTM International’s World-Renowned Toy Safety Standard (F963) covers toys for children under 14 years of age, including plush toys, balls, games, dolls and action figures, infant and preschool toys, battery-operated toys, ride-on toys, projectile toys, and many more. The standard includes requirements and test methods related to small parts, sharp points and sharp edges, chemical and material safety, ingestion, pinching, battery overheating, use and abuse, and other potential hazards. Its aim is to reduce possible safety hazards of toys. Indeed, one of the hallmarks of the F963 standard is that it continues to be at the forefront in identifying and effectively addressing potential emerging safety issues and has led the world in this regard.

*References and details: ASTM (F963)


Among Australia and New ZealandAS/NZS specifies safety aspects related to the mechanical and physical properties that are generally applicable to toys for children up to the age of 14 years, taking into account normal use and reasonably foreseeable abuse.

*References and details: Toy Safety AustraliaToy Safety New Zealand

SPC and GB

SPC, the Standards Press of China, is the only publication center in China that publishes National Standards, Sector Standards, standard compilation books, scientific and technical books, and other books concerned with standardization, quality control and quality supervision. Chinese GB, Guojia Biaozhun, standards all have English titles with the text in Chinese (Mandarin).

GB 6675 standards, China’s mandatory technical requirements for toy safety, were first published by Standardisation Administration of the People’s Republic of China on 13 August 1986. These standards provide for requirements on mechanical and physical properties, flammability, chemical and electric properties, hygiene requirements, radioactive performance, labelling requirements, its implementation and supervision, legal responsibilities and requirements for specific products.

Here are some examples on how we guarantee the high standard of our product’s quality and safety.

Spiel Gut (good toy) seal signifies that this toy has been tested with children and examined by experts with a positive result. Their criteria include playing value, material, workmanship, construction, durability, safety, design, size, quantity, quality of the instructions for playing or making, as well as suitability for the appropriate age group.

Association Montessori Internationale has a unique role as custodian of the history of the Montessori movement, maintaining the integrity of Maria Montessori’s legacy. In this role, AMI is responsible for articulating Montessori philosophy and practice clearly, in order to meet the needs of children and influence educational paradigms in a rapidly changing world. AMI’s pedagogical integrity maintains the level of excellence that Maria Montessori envisaged in the application of Montessori pedagogy in practice. AMI pedagogical standards ensure that AMI-recognized schools offer programs that allow children to develop their physical, intellectual, social, and emotional potential and ensure that the approach is consistent with the content presented in AMI training courses worldwide. AMI’s mission is to support the natural development of the human being from birth to maturity. The objectives are to uphold, propagate and further the pedagogical principles and practice formulated by Maria Montessori for the full development of the human being. To indicate that certain material has been designed and made in accordance with specifications provided by AMI’s Material Committee, the AMI logo will appear next to the product.